![180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754424960713-812e4c1b-e202-4cab-9032-f1ae363a288b.jpeg "180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]")
180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]
Description
What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer.
This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Find it Quickly:
Creating week to week with no plan (2:21 )
Not aligning your content with your goals (3:36 )
Not creating an intentional funnel (5:49 )
Aligning your podcast with your services and offers (8:30 )
Be strategic in your repurposing (9:13 )
Making your podcast live within your automations (10:43 )
Your podcast isn’t your product, it’s your sales tool (12:39 )
From content creator to strategic marketer (13:30 )
You don’t need more content, you need a smarter strategy (18:02 )
Mentioned In This Episode:
The Podcast Growth Program: gaffincreative.com/growth
Mic Check Society: gaffincreative.com/mcs
Instagram: instagram.com/hayleegaffin
Review the Transcript: https://share.descript.com/view/sylxz54avbW
Hosted on Acast. See acast.com/privacy for more information.
![Teaser: Podcast Planning Challenge - Day 1 [Launch a Podcast]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1757949214838-7caa6b49-a2e4-48f7-8e11-22b36c611e38.jpeg "Teaser: Podcast Planning Challenge - Day 1 [Launch a Podcast]")
![183: Podcast Repurposing Strategy: Get More Content From Every Episode [Part 4]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1755633524173-c6b9ced5-511e-4ea4-9cfe-63833bbf298a.jpeg "183: Podcast Repurposing Strategy: Get More Content From Every Episode [Part 4]")
![182: Building A Funnel Around Your Podcast That Converts [Part 3]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754918263498-a14ecb17-dca8-4225-b6f5-3e0be901ce0c.jpeg "182: Building A Funnel Around Your Podcast That Converts [Part 3]")
![181: The Silent Seller: How To Build Strategic CTAs Into Every Episode [Part 2]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754425000340-44b3d2c7-0591-446a-9e98-68499c1acb64.jpeg "181: The Silent Seller: How To Build Strategic CTAs Into Every Episode [Part 2]")
![Bonus: What Evergreen Actually Means (and What It Doesn’t) [Part 1.2]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754424941257-de8e8a73-4599-4e81-b620-b50a1fa2f7b6.jpeg "Bonus: What Evergreen Actually Means (and What It Doesn’t) [Part 1.2]")
![172: Why Successful Women Entrepreneurs Don’t Do It All Themselves [Hiring a Producer]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1752764461650-a1be5ad0-a08e-496f-a68a-c8d7d4c280e6.jpeg "172: Why Successful Women Entrepreneurs Don’t Do It All Themselves [Hiring a Producer]")
United States
